About PE2
Pacific Evergreen Equity (PE2) stands for enduring partnerships and lasting growth — investing in companies that care what happens next.
​
​Our philosophy centers on continuity, discipline, and foresight — working alongside founders to preserve their legacy while providing the strategic and financial resources to scale sustainably. We offer patient, permanent capital and a hands-on operating approach designed to maintain company culture, retain teams, and unlock long-term value.
​
We specialize in owner-led companies generating between $1–5 million in revenue, with a proven record of profitability, strong customer relationships, and opportunities for disciplined operational improvement.
​
​
How We Help
Every business has a foundation — the systems, people, and habits that keep it running. Over time, those foundations need reinforcement, new materials, and a careful hand to strengthen what’s already built.
​
At Pacific Evergreen Equity, our role is to preserve what works and strengthen what lasts. We bring continuity, discipline, and foresight to owner-led companies, helping them expand their toolkit — from operational systems and financial reporting to leadership development and customer retention — always in a way that respects the legacy already in place.
Most investors rush to change things. We don’t. We focus on measured improvement, applying the right tool only when it creates lasting value. The best outcomes come not from force, but from balance — knowing when to act and when to let excellence run its course.
​
We work alongside founders and teams to build muscle where it matters most: sustainable processes, empowered people, and enduring relationships. Not every tool is used in every situation — but the right one is always there, ready when needed.
Operations
Sustainable growth starts with structure. We help businesses strengthen their operating rhythm, financial clarity, and accountability.
​
Example Tool: Streamlined reporting and process discipline that turn daily effort into consistent results.
Capital Allocation
Every dollar should serve the future. We prioritize using capital intentionally to strengthen core operations and fund measured expansion.
Example Tool: Structured reinvestment plans that balance liquidity, debt, and long-term value creation.
Marketing
Growth follows trust and consistency. We refine positioning, strengthen client communication, and build steady lead pipelines.
Example Tool: Targeted outreach systems that align brand credibility with long-term customer relationships.
Technology
Smart systems drive efficiency and scale. We integrate simple, practical tools not distractions that automate routine tasks and reveal insights.
Example Tool: Workflow digitization and performance dashboards that improve visibility and control.
Life Stage: 10+ years
Revenues: $0.5 to $3 million
Operating Profitability: Double-Digit
Situation: 100% transfer of ownership
Buyouts
Life Stage: 5+ years
Revenues: $1 to $5 million
Operating Profitability: Double-Digit
Situation: 51-70% transfer of ownership
Partnership
Investment Criteria
We look for businesses in Canada that form the backbone of local economies — firms in accounting, real-estate advisory, professional services, and essential B2B operations — where stability, recurring revenue, and reputation matter most.
Proudly Canadian
Core Values
Our principles define how we think, act, and invest. They reflect the character of our firm and guide every partnership we build, every decision we make, and every outcome we pursue.
Integrity
Attention to Detail
Driven
Care
Resilience
We act with honesty and transparency in every decision. Trust is the foundation of our partnerships.
We believe excellence begins with precision. From due diligence to portfolio oversight, we approach every element with focus, rigor, and accountability.
We pursue opportunity with focus and determination. We move decisively, learn continuously, and never settle for good enough.
We invest with empathy. Every partnership reflects our commitment to people—their ambitions, families, and the communities their businesses impact.
We embrace challenges with perseverance and adaptability. In changing markets, we remain steadfast, turning uncertainty into opportunity through patience and discipline.
Team
Allison Rasquinha,
Co-Founder | Growth
Allison brings strong customer insight, positioning her to lead service delivery, growth initiatives, and front-line team management. Her background in fast-moving real estate environments gives her a unique edge in scaling small businesses through improved client experience and disciplined processes.​​
Jagannath Kshtriya,
Co-Founder | Strategy
Jagannath brings strong operational oversight. He began as an engineer at MDA Space on projects like Canadarm3, advancing into strategy and business development. He later joined a $400M VC firm’s investment team, worked in strategy for the energy portfolio of a sovereign fund, and sold his own property management startup.​
Chris Yardy,
Co-Founder | Finance
Chris is skilled in financial diligence. He brings deep public markets experience across hedge funds, wealth management, and insurance. He began at OMERS Capital Markets, a $3B long/short equities fund, and has led investment diligence, modeling, and valuation across healthcare, financials, and technology.
FAQs
Q1) What is Entrepreneurship Through Acquisition (ETA)?​
A) ETA is a model where an entrepreneur buys an existing successful business instead of starting from scratch. It allows owners looking to retire or step back to hand over the company to one dedicated successor while preserving the team, culture, and operations.
​
Q2) Why would I sell my business to an ETA buyer instead of a private equity firm or competitor?
A) ETA buyers typically offer a more personal, relationship-driven approach. We focus on continuity, long-term ownership, and protecting your employees, customers, and legacy rather than extracting short-term returns. For many owners, this provides a smoother, more respectful transition.
​
Q3) How long does the acquisition process take?
A) A typical timeline is 60–120 days from initial conversation to closing. This includes financial review, due diligence, valuation, legal documentation, and transition planning. We keep the process simple, confidential, and seller-friendly.
A sale follows these steps:
-
Intro call (no commitment)
-
Financial review and high-level valuation
-
Letter of Intent (LOI)
-
Confirmatory due diligence
-
Legal documentation
-
Closing
-
Transition and handover